![]() The HTML code for the link above is: if I did you wouldn't see this link! The green link at the end of this paragraph is using the same black hat SEO technique, but I’ve not matched the font color (green) to the background color (black). This is a terrible way to hide a link in text, it’s clumsy to say the least and shows a lack of SEO skill on the part of Craig Campbell. That’s a really old school black hat SEO technique to hide a link in text, make the anchor text of the link the same colour (white) and the background (white), so visitors to the website can’t easily see the text link. I immediately noticed the CSS color code for WHITE text, that’s color: #ffffff used for the text link! ![]() This is SEO 101, use the keywords you want ranked for as anchor text. This link basically helps the SEO consultant gain better rankings for searches related to his name “Craig Campbell” and the important keyword “SEO”. The code below is a text link with anchor text “Craig Campbell SEO”, this passes SEO ranking value to the Craig Campbell website for the keywords “Craig Campbell SEO”. The code above is related to sharing content over social media: Facebook, Twitter etc… When the homepage is shared at the end it might include “Craig Campbell SEO”. At this point my thoughts were either Nigel Farage has hired Craig Campbell to work on the sites SEO and he’s hidden text links and affiliate links or he’s hacked the domain to add the link etc… A third remote option was Craig owned the domain: this was later confirmed to be the case: Craig has wrote about this site and how he bought it as an expired domain. Take into account at this point I believed the Nigel Farage MEP website was owned by Nigel Farage, so this looked wrong. So Viewed HTML Source of and searched through the HTML code and found the Craig Campbell SEO text link and some other uses of the phrase “Craig Campbell SEO”: ![]() ![]() I took a quick look and couldn’t see the backlink reported by the Ubersuggest backlink checker tool with anchor text “ Craig Campbell SEO“, it looked like the link might be hidden. As long as they have permission for the links, no major problem, but some add them without permission which is unethical/blackhat. I wrongly assumed Craig Campbell who offers SEO services in the UK had been hired by MEP Nigel Farage to build his MEP website or maybe do some SEO work and he’d added a footer link: web designers and SEO companies adding footer links from websites they build/work on is a common way for them to build backlinks. I was about to close it down as I didn’t find anything interesting on Craig Campbell’s website, just wanted to quickly see it’s DA: gives a rough idea of the quality of backlinks and noticed a link from Nigel Farage’s MEP website: which peaked my interest.Ĭoincidentally, as I was doing the SEO back link research I happened to be listening to Nigel Farage on LBC: I have an interest in politics and own a popular Brexit Politics Twitter account and an old and neglected general election website which used to rank high for general election SERPs, also own a news website, but it’s more of a Google news SEO test which I didn’t finish. Pop a URL in the Ubersuggest form and it lists some of the URLs back links.
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